Arpari.cz
The EverymanServes Homeowners and businesses looking for seating solutions
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Arpari.cz anchors on Blue (#45a7ad) as their primary brand signal, paired with Blue (#64a9af), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#bababa
Accent
#45a7ad
Primary
#64a9af
Secondary
#8fb1b5
Accent
#efecec
Accent
#d6d7d8
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Helvetica CE (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Arpari.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Arpari.cz is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Product focused, Stock photography
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on PrestaShop, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Arpari.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Arpari.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Teal
Used for accents and highlights, creating a modern and clean feel.
Helvetica Neue
Used for headings, providing a modern and elegant look.
Descriptive Product Names
Product names clearly state the type of chair.
Social Media Intelligence
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