ARPartner - Ing. Martin Jelínek
The Innocent“Architektura - rekonstrukce - památky :: ARPartner”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ARPartner - Ing. Martin Jelínek anchors on Orange (#e3d1c4) as their primary brand signal, paired with Orange (#dfbeab), and accented by Red. The palette leans warm — inviting and energetic.
#e3d1c4
Primary
#dfbeab
Secondary
#d39d8d
Accent
#010101
Text
#232323
Text
#bababa
Accent
Typography
Headings set in Arial CE (a sans-serif — clean, modern, and optimized for digital), body in Tahoma CE (a sans-serif — clean, modern, and optimized for digital). 9 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ARPartner - Ing. Martin Jelínek uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ARPartner - Ing. Martin Jelínek is formal and professional, authoritative and decisive, technically detailed.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Regional presence, headquartered in Kutná Hora, CZ.
CZ
Kutná Hora, CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
E3D1C4
Used for background elements, creating a classic and sophisticated feel.
Tahoma CE
Used for headings and body text, providing readability.
Architectural photography
Images of buildings and architectural designs.
ARPartner Logo Typography
The logo features a stylized, bold sans-serif font for "ARP" with "artner" in a smaller, contrasting font, creating a distinctive visual identity.
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