Artel glass logo

Artel glass

The Ruler
Glassware·Home Goods·artelglass.com

Serves Affluent individuals seeking luxury home goods and unique gifts

Value SansElegantSophisticatedArtisticTimeless10/12 intel

What Drives Them

👑
The Ruler

Commands authority and sets the standard for the category.

CraftsmanshipLuxuryTraditionExclusivity

Color Intelligence

Artel glass anchors on a muted Yellow (#564f39) as their primary brand signal, paired with Green (#288066), and accented by Gray. The palette leans warm — inviting and energetic.

#ffffff

Background

#000000

Background

#564f39

Primary

#288066

Secondary

#dddddd

Accent

#bbbbbb

Accent

warm palette(5w/1c)Yellow · Green · Gray

Typography

Headings set in Value Sans (a sans-serif — clean, modern, and optimized for digital), body in var(--body-font-family) (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Value SansHeadingsSans Serif
Aa
var(--body-font-family)BodySans Serif
Aa
Helveticasecondary_headingSans Serif
Aa
var(--menu-font)navigationSans Serif

Logo Anatomy

Artel glass uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: classic, elegant.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

classicelegant

Brand Character

Artel glass is authoritative and decisive, warm and approachable.

Confidence
71%
Warmth
71%
Enthusiasm
65%
Exclusivity
65%
Formality
62%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

Bohemian crystalHandmadeLuxury

Design Playbook

Photography

product, lifestyle

Lighting

studio

Color Treatment

full_color

Icons

line

Navigation

dropdown

Call to Action

rounded

Spacing

generous

Hero Approach

image

Digital Footprint

Built on Shopify, active on 3 social platforms.

Built withShopify
Social
instagrampinterestfacebook

Market Presence

Global presence, based in CZ.

Origin

CZ

Market Scope

global

Languages

en

Artel glass is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Artel glass. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
classicelegant

Brand Codes

#288066

Signature ColorSupporting

Used for highlights and interactive elements, creating a sophisticated and elegant feel.

Consistency70%
Website
ActiveOccasional

Value Sans

Typography CodeSupporting

Used for headings, providing a modern and readable appearance.

Consistency80%
Website
ActiveOccasional

Bohemian crystal glassware

Heritage ElementSupporting

Refers to the regional origin, emphasizing local tradition.

Consistency90%
Website
ActiveOccasional

Elegant boxes

Packaging CodeSupporting

Distinctive packaging visible on the site

Consistency80%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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