ARTHARMONY Pension & Hostel
The Everyman“Pension & Hostel ARTHARMONY”
Serves Budget-conscious travelers
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
ARTHARMONY Pension & Hostel anchors on a muted Orange (#998365) as their primary brand signal, paired with Orange (#665942). The palette leans warm — inviting and energetic.
#606060
Background
#d8d8d8
Background
#9e9e9e
Background
#fefefe
Background
#998365
Primary
#665942
Secondary
Typography
Headings set in Kaushan Script (a script — elegant and expressive with calligraphic flair), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ARTHARMONY Pension & Hostel uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ARTHARMONY Pension & Hostel is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 8 languages.
CZ
Prague, CZ
local
cs, en, fr, it, de, pl, ru, es
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Yin and Yang
The logo features a yin and yang symbol, representing balance and harmony, which is also reflected in the name of the hostel.
Warm Interior
The photography style emphasizes warm, inviting interiors with natural light and rustic wooden elements, creating a cozy and harmonious atmosphere.
Warm, Natural Light
The photography style uses warm, natural light and focuses on the natural elements of the interior, creating a cozy and inviting atmosphere.
Kaushan Script
Used for headings, providing a handwritten, artistic feel.
Pension & Hostel
Clearly defines the type of accommodation offered.
Social Media Intelligence
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