Arthur´s
The InnocentServes Locals and tourists seeking an authentic Irish pub experience
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Arthur´s anchors on a muted Green (#495c56) as their primary brand signal. The palette leans cool — projecting trust and professionalism.
#f6f6f1
Background
#c6cbc6
Background
#495c56
Primary
#001812
Background
#e4e6e6
Background
#343f3c
Background
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Arthur´s uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Arthur´s is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible and playful and witty.
first_plural
middle_school
playful
Signature Words
Design Playbook
Food photography, Interior photography
natural
realistic
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
local
cs, en
Arthur´s is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Arthur´s. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Guinness Black
Referencing the famous beer, used in the website's color scheme.
Roboto Slab
Used for headings, giving a traditional pub feel.
Irish Charm
Prominent use of Irish imagery and references.
Arthur's Pub Font
The font used for "Arthur's Pub" is a distinctive serif font with a classic, slightly ornate feel.
Ardbeg association
The brand is associated with Ardbeg whisky, indicated by the Ardbeg logo and the phrase "Ardbeg Embassy".
More brands in Food & Beverage
Explore other brands in this industry to compare visual identities.
![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
