ArtMap
The EverymanServes Art enthusiasts and cultural tourists in the Czech Republic
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
ArtMap anchors on a vivid Purple (#ddaaff) as their primary brand signal, paired with Purple (#6e5580), and accented by Purple. The palette balances warm and cool tones.
#ddaaff
Primary
#6e5580
Secondary
#302538
Accent
#f0f0f0
Accent
#a9a9a9
Accent
#000000
Background
Typography
Headings set in HelveticaNowDisplay (a sans-serif — clean, modern, and optimized for digital), body in PPEditorialNew (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ArtMap uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ArtMap is energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Nuxt.js, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, en
ArtMap is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ArtMap. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
#ddaaff
Light purple used as an accent color, giving a modern and artistic feel.
HelveticaNowDisplay
Used for headings, creating a clean and modern feel.
Průvodce současným uměním
Repeated phrase emphasizing the brand's focus on contemporary art.
ArtMap wordmark
The word "ArtMap" is used as a wordmark in a sans-serif typeface.
Social Media Intelligence
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