ASJ
The RulerServes Homeowners and businesses in the Hradec Králové and Pardubice regions
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
ASJ anchors on a muted Yellow (#9f9b88) as their primary brand signal, paired with Red (#e02f41), and accented by Blue. The palette leans warm — inviting and energetic.
#9f9b88
Primary
#e02f41
Secondary
#c1d5e6
Accent
#655a4e
Accent
#f9f9f9
Background
#0b0b0a
Text
Typography
Headings set in open-bold (a sans-serif — clean, modern, and optimized for digital), body in open-regular (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
ASJ is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
architectural, realistic
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on cms.
Market Presence
Regional presence, headquartered in Světí, CZ.
CZ
Světí, CZ
regional
cs
ASJ is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ASJ. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Red Accent
Consistent use of #fb2f2f red for links and accents throughout the site.
Open Sans
Use of Open Sans font family for body text and headings.
Regional Focus
Emphasis on serving the Královéhradecký and Pardubický regions.
Clear Contact Info
Prominent display of contact information in the footer.
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