ASKO, a.s. logo

ASKO, a.s.

The Innocent

Sortiment, který jinde nenajdete

Building Materials·Wood & Building Materials·est. 2025·asko-as.cz

Serves Construction companies, architects, and homeowners

Open SansReliableTraditionalProfessionalSustainable11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityDurabilitySustainabilityCustomer Satisfaction

Color Intelligence

ASKO, a.s. anchors on a muted Green (#cce0cd) as their primary brand signal, paired with Green (#0c6a38), and accented by Orange. The palette balances warm and cool tones.

#cce0cd

Primary

#0c6a38

Secondary

#403528

Accent

#65594c

Accent

#fdfdfd

Background

#7d9686

Accent

balanced palette(3w/3c)Green · Orange

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
MontserratHeadingsSans Serif
Aa
Arialsecondary_headingSans Serif
Aa
NunitonavigationSans Serif

Logo Anatomy

ASKO, a.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, natural, geometric.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

modernnaturalgeometric

Brand Character

ASKO, a.s. is authoritative and decisive.

Confidence
70%
Warmth
65%
Formality
60%
Enthusiasm
50%
Technicality
45%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

DřevomateriálTerasyFasádyPodlahyZahradní Nábytek

Design Playbook

Photography

natural, product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Hero Approach

image_carousel

Dark Mode

Yes

Digital Footprint

Built on WordPress, active on 2 social platforms, offers dark mode.

Built withwordpress
Social
instagramfacebook

Market Presence

Nationwide presence, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

national

Languages

cs

ASKO, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ASKO, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
modernnaturalgeometric

Brand Codes

ASKO

Acronym CodeSupporting

The brand name is an acronym.

Consistency100%
WebsiteSocial
ActiveOccasional

Pravá tvář dřeva

CatchphraseSupporting

Tagline emphasizing the authenticity of their wood products.

Consistency80%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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