Asociace českých filmových klubů
The Everyman“Přinášíme kvalitní filmy do kin a klubů.”
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Asociace českých filmových klubů anchors on Purple (#341664) as their primary brand signal, paired with Blue (#b8c2cc), and accented by Purple. The palette leans cool — projecting trust and professionalism.
#341664
Primary
#b8c2cc
Secondary
#ffffff
Background
#000000
Text
#e9e6ed
Surface
#720eec
Accent
Typography
Headings set in CircularPro-Book (a sans-serif — clean, modern, and optimized for digital), body in toret-font (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Asociace českých filmových klubů uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Asociace českých filmových klubů is authoritative and decisive, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Deep Purple
#341664 used in the logo and as a primary accent color.
CircularPro
Used for headings and body text, providing a modern and clean aesthetic.
Czech Film
Promotes Czech films and film culture.
Social Media Intelligence
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