Asociace pro rozvoj infrastruktury
The Ruler“Sjednocujeme a prosazujeme dobrou mezinárodní praxi”
Serves Government agencies, infrastructure developers, industry professionals
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Asociace pro rozvoj infrastruktury anchors on Blue (#145eac) as their primary brand signal, paired with Blue (#034994), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#ffffff
Background
#145eac
Primary
#034994
Secondary
#5084bb
Accent
#93b3d4
Accent
#7bdcb5
Accent
Typography
Asociace pro rozvoj infrastruktury uses Work Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Asociace pro rozvoj infrastruktury uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Asociace pro rozvoj infrastruktury is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Navy Blue
Used in the logo and as a primary color for headings and links.
Work Sans
Clean and modern font used for body text and headings, conveying professionalism.
ARI
Short for Asociace pro rozvoj infrastruktury, used in some contexts.
Abstract Road Shape
The logo features an abstract shape resembling a road or path, suggesting infrastructure and development.