Asoto

The Ruler

“Značkové pracovní oděvy a obuv pro každou práci”

Retail·Workwear·asoto.cz

Serves Professionals and demanding customers

InterReliablePracticalProfessionalFunctional11/12 intel

What Drives Them

👑

The Ruler

Organized and dependable. Creates order and stability.

QualityDurabilitySafetyValue

Color Intelligence

Asoto anchors on Red (#f0ddd7) as their primary brand signal, paired with Orange (#fe6515), and accented by Gray. The palette leans warm — inviting and energetic.

#323233

Text

#515152

Accent

#f0ddd7

Primary

#c7c7c7

Accent

#b0b0b0

Accent

#fe6515

Secondary

warm palette(4w/2c)Gray · Red · Orange

Typography

3 typeface families in play — a richer, more layered typographic system.

Inter— BodySans Serif

Arial— UISans Serif

Archivo Narrow— secondary_headingSans Serif

Logo Anatomy

Asoto uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Asoto is authoritative and decisive.

Confidence

70%

Enthusiasm

60%

Urgency

60%

Formality

55%

Warmth

50%

Design Playbook

No design patterns detected

Digital Footprint

active on 2 social platforms.

Websitehttps://asoto.cz

Social

facebookinstagram

Market Presence

Nationwide presence, headquartered in Tábor, CZ, communicating in 6 languages.

Origin

Headquarters

Tábor, CZ

Market Scope

national

Languages

cs, sk, pl, de, en, hu

Asoto is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Asoto. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →