ASPEC
The Innocent“Našim zákazníkům dopřáváme denně jen ty nejlepší produkty z naší pekárny.”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ASPEC anchors on a vivid Yellow (#f9c90f) as their primary brand signal, paired with Orange (#f09e11), and accented by Orange. The palette leans warm — inviting and energetic.
#f9c90f
Primary
#f09e11
Secondary
#f3f0ed
Accent
#21408b
Accent
#000000
Background
#6c4739
Accent
Typography
Headings set in Metropolis (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ASPEC uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ASPEC is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
ASPEC is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ASPEC. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
ASPEC Yellow
Used in the logo and for highlighting key elements on the website.
Lato
Used for body text, providing a clean and readable experience.
Long-standing Tradition
Emphasis on the bakery's long-standing tradition.
Wavy banner
A stylized, wavy banner shape, colored in a gradient from yellow to orange, is used as a visual element.
Warm bakery
The photography style features warm lighting and focuses on the bakery environment, including the baker and the bread.
Social Media Intelligence
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