What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
A SPORT SKI anchors on a muted Blue (#d1d0e0) as their primary brand signal, paired with Red (#3e2f30), and accented by Red. The palette leans warm — inviting and energetic.
#d1d0e0
Primary
#3e2f30
Secondary
#cd3720
Accent
#ae8776
Accent
#9ab0e8
Accent
#efefef
Background
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Tahoma (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
A SPORT SKI is authoritative and decisive.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
local
cs
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Brand Codes
Ski tip shape
The shape of the ski tip is a distinctive, recurring shape in the product images.
Sport Ski logo
The Sport Ski logo features a stylized skier in motion, rendered in a simple, graphic style.
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