What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
ASSANTE anchors on Green (#43b754) as their primary brand signal, paired with Green (#399a49), and accented by Orange. The palette leans warm — inviting and energetic.
#43b754
Primary
#399a49
Secondary
#f4b61b
Accent
#ffffff
Background
#333333
Text
#777777
Surface
Typography
Headings set in arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
ASSANTE is authoritative and decisive, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on PrestaShop, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Assante Green
Used in the logo and as an accent color throughout the website.
Open Sans
Used for body text, creating a clean and modern feel.
Studio Product Shots
Clean, well-lit product photos on white backgrounds.
Social Media Intelligence
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