Assenza logo

Assenza

The Innocent
Food & Beverage·Cafe·assenza.cz

Serves Locals and tourists seeking a relaxed cafe experience

MontserratRelaxedFriendlyWelcomingAuthentic11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

CommunityQualityRelaxationAuthenticity

Color Intelligence

Assenza anchors on a vivid Red (#e20025) as their primary brand signal, paired with Red (#ff0000), and accented by Red. The palette leans warm — inviting and energetic.

#e20025

Primary

#ff0000

Secondary

#54000c

Accent

#000000

Background

#63554b

Accent

#251b0f

Accent

warm palette(6w/0c)Red · Orange

Typography

Headings set in Kaushan Script (a script — elegant and expressive with calligraphic flair), body in Montserrat (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
MontserratBodySans Serif
Aa
Kaushan ScriptHeadingsScript
Aa
Didact Gothicsecondary_headingSans Serif
Aa
Helvetica NeuenavigationSans Serif

Logo Anatomy

Assenza uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Assenza is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
85%
Enthusiasm
75%
Confidence
60%
Nostalgia
50%
Formality
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

kavárnaAssenzaLago di Gardamalebná vesničkapříjemné chvilky

Design Playbook

Photography

Food photography, Interior photography

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Local market, headquartered in Hradec Králové, CZ.

Origin

CZ

Headquarters

Hradec Králové, CZ

Market Scope

local

Languages

cs

Assenza is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Assenza. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Red #dd0024

Signature ColorSupporting

Used in the logo and as an accent color throughout the website.

Consistency85%
WebsiteSocial
ActiveOccasional

Kaushan Script

Typography CodeSupporting

Used for headings, adding a handwritten, personal touch.

Consistency70%
WebsiteSocial
ActiveOccasional

Inspiration from Lago di Garda

Origin StorySupporting

The cafe's name and atmosphere are inspired by the village of Assenza on Lago di Garda.

Consistency90%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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