Jan Novotný - chůze s holemi - Astmatici
The Everyman“Zážitkové výšlapy Nordic Walking Digitální výuka”
Serves Individuals with respiratory issues or joint problems, all age groups
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Jan Novotný - chůze s holemi - Astmatici anchors on a muted Blue (#3f464f) as their primary brand signal, paired with Blue (#0f1722), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#3f464f
Primary
#0f1722
Secondary
#767b81
Accent
#d8dadc
Accent
#aaadb1
Accent
#fefefe
Background
Typography
Headings set in FuturaPTHeavy (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Jan Novotný - chůze s holemi - Astmatici uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Jan Novotný - chůze s holemi - Astmatici is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap, active on 3 social platforms.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
Jan Novotný - chůze s holemi - Astmatici is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Jan Novotný - chůze s holemi - Astmatici. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Nature Green
#426f00 used in logo and accents
chůze s holemi
Repeated phrase emphasizing walking with poles
Curved lines in circle
A dark circle with two curved white lines running through it.
Social Media Intelligence
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