ASTOR
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
ASTOR anchors on Red (#ddbbb7) as their primary brand signal, paired with Orange (#c1ac90). The palette leans warm — inviting and energetic.
#ddbbb7
Primary
#c1ac90
Secondary
#dddad7
Background
#8e8379
Background
#f8f8f8
Background
#000000
Background
Typography
Headings set in Avenir (a sans-serif — clean, modern, and optimized for digital), body in Macys Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
ASTOR uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ASTOR is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Squarespace, active on 5 social platforms, offers dark mode.
Market Presence
Nationwide presence, based in US.
US
national
en
ASTOR is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ASTOR. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Cat-shaped packaging
The cat toys are packaged on a pink cardboard backing shaped like a cat's head.
Social Media Intelligence
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