Sanatorium Astoria logo

Sanatorium Astoria

The Innocent

Pro váš pobyt nenajdete lepší místo - Astoria Hotel & Medical Spa

Hospitality·Hotel·astoria-spa.cz

Serves Individuals seeking relaxation and medical spa treatments

B612RelaxingTraditionalComfortableWelcoming11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

HealthRelaxationTraditionComfort

Color Intelligence

Sanatorium Astoria anchors on a vivid Red (#ff6d65) as their primary brand signal, paired with Orange (#875817). The palette leans warm — inviting and energetic.

#ffffff

Background

#b0aeab

Background

#585858

Background

#ff6d65

Primary

#875817

Secondary

#cac9c7

Background

warm palette(6w/0c)Gray · Red · Orange

Typography

Headings set in Eido (a sans-serif — clean, modern, and optimized for digital), body in B612 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
B612BodySans Serif
Aa
EidoHeadingsSans Serif
Aa
Atkinson HyperlegibleUISans Serif

Logo Anatomy

Sanatorium Astoria uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Sanatorium Astoria is authoritative and decisive, warm and approachable.

Warmth
75%
Confidence
70%
Enthusiasm
65%
Formality
60%
Technicality
40%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

sanatoriumléčebnýpobytwellnessrelaxace

Design Playbook

Photography

Stock Photography, Interior Photography

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Regional presence, headquartered in Karlovy Vary, CZ, communicating in 4 languages.

Origin

CZ

Headquarters

Karlovy Vary, CZ

Market Scope

regional

Languages

cs, en, de, ru

Sanatorium Astoria is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Sanatorium Astoria. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Neutral Beige

Signature ColorSupporting

Used as the primary color, conveying relaxation and elegance.

Consistency80%
WebsiteSocial
ActiveOccasional

B612

Typography CodeSupporting

Used for headings, providing a modern and readable feel.

Consistency70%
WebsiteSocial
ActiveOccasional

Historical Building

Heritage ElementSupporting

Emphasis on the historical significance of the sanatorium.

Consistency90%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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