AstraZeneca Czech Republic, s.r.o.
The CreatorServes Healthcare professionals and patients
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
AstraZeneca Czech Republic, s.r.o. anchors on a muted Yellow (#cfcbbd) as their primary brand signal, paired with Blue (#96afaa), and accented by Red. The palette balances warm and cool tones.
#cfcbbd
Primary
#96afaa
Secondary
#404445
Text
#eee8e9
Accent
#656b6b
Accent
#fefefe
Background
Typography
Headings set in az-webfont (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
AstraZeneca Czech Republic, s.r.o. is formal and professional, authoritative and decisive, technically detailed.
third
graduate
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
multinational, based in GB.
GB
multinational
cs
AstraZeneca Czech Republic, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AstraZeneca Czech Republic, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
AstraZeneca Green
Used in the logo and for highlighting key information, conveying health and vitality.
Helvetica Neue
Used for headings and body text, providing a clean and professional look.
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