Astrea logo

Astrea

The Innocent

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Food & Beverage·Olive Oil·astrea.cz
AdaminaAuthenticTraditionalNaturalHigh-Quality9/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

SustainabilityTraditionQualityNatural Ingredients

Color Intelligence

Astrea anchors on Yellow (#f9f6d6) as their primary brand signal, paired with Yellow (#ebdd85), and accented by Yellow. The palette leans warm — inviting and energetic.

#f9f6d6

Primary

#ebdd85

Secondary

#ecd043

Accent

#584f1f

Accent

#94812c

Accent

#aa962e

Accent

warm palette(6w/0c)Yellow

Typography

Headings set in Alfa Slab One (a slab serif — bold and impactful, blending tradition with modern punch), body in Adamina (a serif — evoking tradition, authority, and print heritage). 6 typeface families in play — a richer, more layered typographic system.

Aa
AdaminaBodySerif
Aa
Alfa Slab OneHeadingsSlab Serif
Aa
Montserratsecondary_headingSans Serif
Aa
LatonavigationSans Serif
Aa
Open SansUISans Serif
Aa
ArialcaptionSans Serif

Logo Anatomy

Astrea uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Astrea is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
85%
Enthusiasm
75%
Confidence
70%
Nostalgia
55%
Formality
45%
Voice Person

first_plural

Reading Level

high_school

CTA Style

soft

Signature Words

Extra panenskýOlivový olejTradicePěstitelKuchyně

Design Playbook

Photography

Product photography, Nature

Lighting

natural

Color Treatment

vibrant

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Nationwide presence, based in ES.

Origin

ES

Market Scope

national

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Olive Green

Signature ColorSupporting

Used in the logo and website elements, evoking the olive oil product.

Consistency85%
WebsiteSocial
ActiveOccasional

Alfa Slab One

Typography CodeSupporting

Used for the main headings, giving a rustic and traditional feel.

Consistency75%
Website
ActiveOccasional

Tradition

Heritage ElementSupporting

Emphasizes the tradition of olive oil production.

Consistency90%
WebsiteSocial
ActiveOccasional

Czech Grower, Spanish Climate

Origin StorySupporting

Highlights the unique combination of Czech cultivation and Spanish climate.

Consistency80%
WebsiteSocial
ActiveOccasional

Dark Glass Bottle

Packaging CodeSupporting

The olive oil is packaged in a dark glass bottle to protect it from light.

Consistency95%
WebsiteAdvertisingSocial
ActiveOccasional

Oil Drop

Signature ShapeSupporting

A stylized oil drop shape is used as a logo element.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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