AM - MED, s.r.o. logo

AM - MED, s.r.o.

The Caregiver

Praktická lékařka Astrid Matějková. Ve Stezkách 308, 530 03 Pardubice

Healthcare·Medical Clinic·astridmatejkova.cz

Serves General public seeking medical care

RobotoProfessionalReliableCaringApproachable11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

Patient-focusedQuality careTrustAccessibility

Color Intelligence

AM - MED, s.r.o. anchors on a muted Green (#596348) as their primary brand signal, paired with Green (#353d27), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#d9dddf

Background

#596348

Primary

#353d27

Secondary

#2a77bf

Accent

#fec8c8

Accent

#70a0cf

Accent

cool palette(1w/3c)Gray · Green · Blue · Red

Typography

Headings set in Amatic SC (a display face — designed for headlines and visual impact), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
RobotoBodySans Serif
Aa
Amatic SCHeadingsDisplay
Aa
Roboto Condensedsecondary_headingSans Serif
Aa
Roboto SlabUISlab Serif

Logo Anatomy

AM - MED, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

AM - MED, s.r.o. is formal and professional, authoritative and decisive, warm and approachable.

Confidence
80%
Formality
75%
Warmth
70%
Technicality
65%
Enthusiasm
35%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

lékařkapraktickáordinacepacientizdravotní

Design Playbook

Photography

medical, clinical

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
youtube

Market Presence

Local market, headquartered in Pardubice, CZ.

Origin

CZ

Headquarters

Pardubice, CZ

Market Scope

local

Languages

cs

AM - MED, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AM - MED, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Astrid Matějková

Founder FigureSupporting

The website is for a specific doctor, Astrid Matějková.

Consistency90%
Website
ActiveOccasional

Light Blue

Signature ColorSupporting

Used for accents and links, specifically #327dc2.

Consistency70%
Website
ActiveOccasional

Roboto

Typography CodeSupporting

Used for body text, providing a clean and professional look.

Consistency80%
Website
ActiveOccasional

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