Astronomický ústav AV ČR logo

Astronomický ústav AV ČR

The Ruler
Research·Scientific Research Institute·asu.cas.cz

Serves Researchers and academics in astronomy and astrophysics

Open SansScientificInformativeReliableAcademic11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

ResearchEducationScientific AdvancementAccuracy

Color Intelligence

Astronomický ústav AV ČR anchors on a vivid Blue (#0290d7) as their primary brand signal, paired with Orange (#e38843), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#0290d7

Primary

#ffffff

Background

#e38843

Secondary

#43ace1

Accent

#c5e5f6

Accent

#86caeb

Accent

cool palette(2w/4c)Blue · Orange

Typography

Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
ArialHeadingsSans Serif
Aa
Helveticasecondary_headingSans Serif

Logo Anatomy

Astronomický ústav AV ČR uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Astronomický ústav AV ČR is formal and professional, authoritative and decisive, cool and detached — also technically detailed.

Confidence
95%
Technicality
90%
Formality
80%
Enthusiasm
50%
Exclusivity
50%
Voice Person

third

Reading Level

graduate

CTA Style

formal

Signature Words

astronomickýústavvýzkumastronomieastrofyzika

Design Playbook

Photography

scientific, astronomical

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on cms, active on 2 social platforms.

Built withcms
Social
facebookyoutube

Market Presence

Nationwide presence, headquartered in Ondřejov, CZ.

Origin

CZ

Headquarters

Ondřejov, CZ

Market Scope

national

Languages

cs

Astronomický ústav AV ČR is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Astronomický ústav AV ČR. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Sky Blue

Signature ColorSupporting

Used for the logo and primary navigation, representing the sky and space.

Consistency90%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing a clean and readable experience.

Consistency85%
Website
ActiveOccasional

Blue circle with 'asu'

Signature ShapeSupporting

A blue circle with the letters 'asu' inside, used as part of the logo.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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