What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ASV anchors on a vivid Red (#cb0000) as their primary brand signal, paired with Red (#7f0000), and accented by Red. The palette leans warm — inviting and energetic.
#cb0000
Primary
#7f0000
Secondary
#ff0000
Accent
#382b27
Accent
#6a5c55
Accent
#dfbcb9
Accent
Typography
Headings set in helvetica-w01-bold (a sans-serif — clean, modern, and optimized for digital), body in helvetica-w01-roman (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ASV uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ASV is authoritative and decisive, cool and detached, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
industrial, product
natural
full_color
flat
top
rounded
moderate
image
Digital Footprint
Built on wix.com.
Market Presence
Regional presence, based in CZ, communicating in 2 languages.
CZ
regional
en, cs
ASV is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ASV. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
30letou tradicí
Mention of 30 years of tradition.
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