Atalian Česká republika
The Ruler“Facility management”
Serves Public and private sector clients
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Atalian Česká republika anchors on a vivid Orange (#f87a1d) as their primary brand signal, paired with Blue (#4e6362), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#f87a1d
Primary
#4e6362
Secondary
#454a58
Accent
#ffcd33
Accent
#01c5ea
Accent
#717378
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Atalian Česká republika is formal and professional, authoritative and decisive.
first_plural
high_school
direct
Signature Words
Design Playbook
professional, corporate, real-world
natural
full_color
flat
top_navigation
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, en
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Brand Codes
Atalian Orange
The specific shade of orange (#ec732c) used in the logo, headers, and as an accent color throughout the website.
Carousel Hero
Use of a carousel on the homepage to showcase services and projects.
70+ Years Experience
Emphasis on over 70 years of experience in facility management.
Social Media Intelligence
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