ATC Jesenice
The Innocent“Autocamp Jesenice”
Serves Families and budget travelers seeking outdoor recreation
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ATC Jesenice anchors on Pink (#e65983) as their primary brand signal, paired with Pink (#e3bbdc), and accented by Pink. The palette balances warm and cool tones.
#e65983
Primary
#e3bbdc
Secondary
#c43eac
Accent
#7f52cc
Accent
#fa5e4a
Accent
#3f60bb
Accent
Typography
Headings set in Work Sans (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ATC Jesenice uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ATC Jesenice is warm and approachable, energetic and passionate, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
natural, outdoor
natural
full_color
flat
navbar
rounded
comfortable
image
Digital Footprint
Built on Next.js.
Market Presence
Local market, headquartered in Jesenice, CZ.
CZ
Jesenice, CZ
local
cs
ATC Jesenice is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ATC Jesenice. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#6052c4
Purple used in the logo and throughout the website design.
Work Sans
Modern and clean font used for headings and body text.
Instagram logo
The Instagram logo is visible, representing the social media platform.
More brands in Travel & Tourism
Explore other brands in this industry to compare visual identities.
