AUTOCAMPING ROZKOŠ logo

AUTOCAMPING ROZKOŠ

The Everyman
Travel & Tourism·Campground·atcrozkos.cz

Serves Families and outdoor enthusiasts seeking affordable vacation options

TahomaRelaxingFamily-friendlyOutdoorsyWelcoming10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

NatureCommunityRelaxationAffordability

Color Intelligence

AUTOCAMPING ROZKOŠ anchors on a vivid Yellow (#fcf5be) as their primary brand signal, paired with Yellow (#e0cc6d), and accented by Yellow. The palette balances warm and cool tones.

#fcf5be

Primary

#e0cc6d

Secondary

#e3c02f

Accent

#d1cdde

Accent

#2c1b71

Accent

#0f035c

Accent

balanced palette(3w/3c)Yellow · Blue

Typography

Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Tahoma (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
TahomaBodySans Serif
Aa
Arialsecondary_headingSans Serif
Aa
RalewayHeadingsSans Serif
Aa
Noto SansnavigationSans Serif

Logo Anatomy

AUTOCAMPING ROZKOŠ uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

AUTOCAMPING ROZKOŠ is casual and conversational, warm and approachable, energetic and passionate — also simply spoken and accessible.

Enthusiasm
80%
Warmth
70%
Confidence
60%
Nostalgia
50%
Humor
40%
Voice Person

third

Reading Level

middle_school

CTA Style

soft

Signature Words

ubytováníautokemprozkoš

Design Playbook

Photography

Outdoor, Scenic, Candid

Lighting

Natural

Color Treatment

Vibrant

Navigation

Traditional

Call to Action

Rounded

Spacing

Comfortable

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

AUTOCAMPING ROZKOŠ is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AUTOCAMPING ROZKOŠ. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Bright Yellow

Signature ColorSupporting

Used for background elements and highlights (#fcf5be, #e0cc6d, #e3c02f).

Consistency70%
WebsiteSocial
ActiveOccasional

Raleway

Typography CodeSupporting

Used for headings, providing a modern and friendly feel.

Consistency60%
Website
ActiveOccasional

Ubytování po celý rok

CatchphraseSupporting

Repeated phrase emphasizing year-round availability.

Consistency50%
WebsiteSocial
ActiveOccasional

Rozkoš font

Typography CodeSupporting

The word "Rozkoš" is written in a distinctive, bold, serif font, with a slightly old-fashioned feel.

Consistency90%
Website
ActiveOccasional

Tent Icon

Illustration Style CodeSupporting

The logo features a simple, triangular tent icon with stylized figures inside, representing camping and outdoor activities.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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