What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
ATELIER HALVA anchors on a muted Pink (#7f647a) as their primary brand signal. The palette leans warm — inviting and energetic.
#7f647a
Primary
#e3e1e1
Background
#534d5d
Background
#b0a3a4
Background
#20202d
Background
#000000
Background
Typography
Headings set in Abril Fatface (a display face — designed for headlines and visual impact), body in Rubik (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ATELIER HALVA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ATELIER HALVA is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
offers dark mode.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Abril Fatface
Used for headings, providing a distinctive and elegant appearance.
Dark Gray
Used for text and background elements, providing a modern and serious feel.
Bold Serif Headline
The use of a bold, serif typeface for the main headline text, specifically the words "PROJEKČNÍ KANCELÁŘ", is a distinctive typographic element.
Hand with Pink Pencil
The recurring image of a hand holding a pink pencil, often positioned as if drawing or underlining, is a distinctive photographic style.
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