ATEX SPORTSWEAR logo

ATEX SPORTSWEAR

The Ruler

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Sportswear·Clothing·atexsport.cz

Serves Professional and hobby athletes

Open SansProfessionalReliablePrecisePerformance-driven11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityCustomizationTeamworkPrecision

Color Intelligence

ATEX SPORTSWEAR anchors on a vivid Blue (#00b4b1) as their primary brand signal, paired with Blue (#dce1e4), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#00b4b1

Primary

#dce1e4

Secondary

#00ffff

Accent

#000000

Background

#ffffff

Background

#1f2022

Text

cool palette(2w/4c)Blue · Gray

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
MontserratHeadingsSans Serif
Aa
Robotosecondary_headingSans Serif
Aa
GeologicaUISans Serif
Aa
PoppinsnavigationSans Serif

Logo Anatomy

ATEX SPORTSWEAR uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

ATEX SPORTSWEAR is authoritative and decisive, energetic and passionate.

Enthusiasm
85%
Confidence
75%
Warmth
60%
Technicality
55%
Formality
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

direct

Signature Words

sportovní oblečeníprofesionályhobby sportovcevlastním potiskemsportů

Design Playbook

No design patterns detected

Digital Footprint

active on 4 social platforms.

Social
facebooktwitterinstagramyoutube

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#00b4b1

Signature ColorSupporting

Teal color used for accents, buttons, and highlights throughout the website.

Consistency85%
WebsiteSocial
ActiveOccasional

Montserrat

Typography CodeSupporting

Used for headings, providing a modern and sporty look.

Consistency90%
WebsiteSocial
ActiveOccasional

Sportswear Categories

Naming ConventionSupporting

Naming products by sport or activity (e.g., dresy, vesty, kalhoty).

Consistency70%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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