Atojepecka.cz
The RulerServes Residents of Prague and surrounding areas seeking fresh produce
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Atojepecka.cz anchors on Red (#b4253a) as their primary brand signal, paired with Green (#86c841), and accented by Green. The palette leans warm — inviting and energetic.
#b4253a
Primary
#86c841
Secondary
#5f664b
Accent
#b0a3a1
Accent
#bfd496
Accent
#d0586c
Accent
Typography
Headings set in var(--cc-font-family) (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Atojepecka.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Atojepecka.cz is warm and approachable, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
Atojepecka.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Atojepecka.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
B7253B
Used in the website's header and some buttons, providing a distinct visual element.
Helvetica Neue
Used for headings and body text, providing a clean and modern look.
Ovoce a zelenina v Praze a okolí
Repeated in the title and description, emphasizing the brand's local focus.
Czech Food Culture
Emphasis on fresh, local produce connects to Czech culinary traditions.
Strawberry logo
The logo features a stylized strawberry with green leaves, representing the 'ovoce a zelenina' (fruit and vegetables) aspect of the brand.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
