Au Gourmand
The InnocentServes Tourists and locals seeking authentic French pastries and cafe experience
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Au Gourmand anchors on a muted Orange (#ab9689) as their primary brand signal, paired with Orange (#ccbeb1), and accented by Orange. The palette leans warm — inviting and energetic.
#ab9689
Primary
#ccbeb1
Secondary
#efe8db
Accent
#8a7063
Accent
#704e41
Accent
#ac8c69
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Au Gourmand uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: classic, elegant, minimalist.
Combination Mark
round
Icon + Text
5/10
Brand Character
Au Gourmand is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
soft
Signature Words
Design Playbook
food photography, lifestyle
natural
warm
flat
top
rounded
balanced
image
Digital Footprint
Built on Squarespace, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
en
Au Gourmand is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Au Gourmand. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
#efe8db
Background color, creating a warm and inviting atmosphere.
Playfair Display
Used for headings, conveying elegance and sophistication.
French Pastries
Emphasis on traditional French pastries and baking techniques.
French Cukrárna
Highlights the French origin and expertise in pastry making.
Food Illustration
A detailed, vintage-style illustration of various food items is used in the logo.
Elegant Serif
The brand uses an elegant serif typeface for its name, creating a classic and sophisticated feel.
Close-up Food Photography
The website features close-up, detailed photography of pastries, emphasizing their texture and visual appeal.
Social Media Intelligence
More brands in Food & Beverage
Explore other brands in this industry to compare visual identities.
![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
