Aukce.ceskyprojekt.cz
The Ruler“Elektronické aukce. Příležitost dosáhnout bez starostí a efektivně nižší ceny.”
Serves Businesses seeking cost reduction
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Aukce.ceskyprojekt.cz anchors on Green (#8db51d) as their primary brand signal, paired with Green (#749b12), and accented by Green. The palette leans warm — inviting and energetic.
#8db51d
Primary
#749b12
Secondary
#d2d8c3
Accent
#2d341d
Accent
#92a46e
Accent
#1c1c1a
Text
Typography
Headings set in Century Gothic (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Aukce.ceskyprojekt.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Aukce.ceskyprojekt.cz is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Olive Green
Used for key elements, buttons, and accents.
Arial
Standard font for body text, ensuring readability.
Elektronické aukce. Příležitost dosáhnout bez starostí a efektivně nižší ceny.
Tagline emphasizing ease and efficiency in achieving lower prices through online auctions.
Descriptive
The name 'Aukce.ceskyprojekt.cz' directly describes the service (auctions) and its origin (Czech project).