AURA oční optika, s.r.o. logo

AURA oční optika, s.r.o.

The Caregiver
Healthcare·Optical Goods & Services·optika-praha.cz

Serves Individuals seeking eye care and eyewear

Open SansProfessionalReliableModernCaring11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

QualityExpertiseCustomer ServiceInnovation

Color Intelligence

AURA oční optika, s.r.o. anchors on Blue (#448fcd) as their primary brand signal, paired with Blue (#d2e4f3), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#448fcd

Primary

#d2e4f3

Secondary

#adcee9

Accent

#ffffff

Background

#66a3d6

Accent

#8dbbe1

Accent

cool palette(1w/5c)Blue

Typography

Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
RalewayHeadingsSans Serif
Aa
var(--bs-font-sans-serif)secondary_headingSans Serif
Aa
var(--bs-font-monospace)UIMonospace

Logo Anatomy

AURA oční optika, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

AURA oční optika, s.r.o. is authoritative and decisive, warm and approachable.

Confidence
75%
Warmth
70%
Enthusiasm
60%
Formality
55%
Technicality
50%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

optikabrýlečočkyzraksluneční

Design Playbook

Photography

Product, Lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Local market, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

local

Languages

cs

AURA oční optika, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AURA oční optika, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Light Blue

Signature ColorSupporting

Used for website elements, creating a clean and professional look.

Consistency85%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing readability and a modern feel.

Consistency90%
Website
ActiveOccasional

Location Specific

Naming ConventionSupporting

Name includes 'Praha' indicating the location of the business.

Consistency100%
WebsiteSocial
ActiveOccasional

Stylized Iris

Signature ShapeSupporting

A stylized white iris-like shape with curved petals against a blue background, used as a logo or visual element.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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