AURATON logo

AURATON

The Creator
Consumer Electronics·Smart Home Devices·auraton.cz

Serves Homeowners seeking energy-efficient solutions

RobotoReliablePracticalInnovativeUser-friendly11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

QualityEfficiencyCustomer SatisfactionTechnological Advancement

Color Intelligence

AURATON anchors on a vivid Red (#ffe5e7) as their primary brand signal, paired with Red (#f93448), and accented by Blue. The palette leans warm — inviting and energetic.

#ffe5e7

Primary

#f93448

Secondary

#272642

Accent

#fb6f7e

Accent

#febec4

Accent

#ffffff

Background

warm palette(5w/1c)Red · Blue

Typography

Headings set in var(--template-headings-font) (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
RobotoBodySans Serif
Aa
ArialUISans Serif
Aa
var(--template-font)navigationSans Serif
Aa
var(--template-headings-font)HeadingsSans Serif

Logo Anatomy

AURATON uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, tech.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleantech

Brand Character

AURATON is authoritative and decisive, energetic and passionate.

Confidence
75%
Enthusiasm
70%
Formality
65%
Technicality
55%
Warmth
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

auratonsmartregulatoryheatingcooling

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

active on 2 social platforms.

Social
facebookyoutube

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

AURATON is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AURATON. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderncleantech

Brand Codes

Bright Red

Signature ColorSupporting

Used for the logo and accents, representing energy and innovation.

Consistency90%
WebsiteSocial
ActiveOccasional

Roboto

Typography CodeSupporting

Used for headings and body text.

Consistency80%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook

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