Austrian Airlines AG
The Ruler“Book flights now - explore dream destinations with Austrian | Austrian Airlines”
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Austrian Airlines AG anchors on a vivid Blue (#007aff) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#ffffff
Background
#d8d8d8
Accent
#767573
Background
#000000
Background
#007aff
Primary
#4d4d4d
Text
Typography
Headings set in Portada (a sans-serif — clean, modern, and optimized for digital), body in CoreSans (a sans-serif — clean, modern, and optimized for digital). 7 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Austrian Airlines AG uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: corporate, modern, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Austrian Airlines AG is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
high_school
direct
Signature Words
Design Playbook
stock, travel, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
active on 4 social platforms.
Market Presence
Global presence, based in AT.
AT
global
en
Austrian Airlines AG is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Austrian Airlines AG. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Austrian Red
Used in the logo and as a primary accent color throughout the website.
AustrianHead
Custom font used for headings, creating a distinct and recognizable brand identity.
Fly Austrian
Repeated in marketing materials and website copy.
References to Austrian culture
Images and text highlighting Austrian landmarks and cultural experiences.
Aerial Scenery
The photography style features aerial shots of landscapes with the Austrian Airlines plane in the sky, creating a sense of travel and adventure.
Chevron Tail
The tail of the plane features a distinctive red and white chevron pattern, a signature shape for Austrian Airlines.
Social Media Intelligence
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