Autíčkář.cz logo

Autíčkář.cz

The Everyman

Vaše každodenní dávka benzínu

Media·Online Magazine·autickar.cz

Serves Car enthusiasts and automotive professionals

SatoshiEnthusiasticInformativeEngagingModern10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

Passion for CarsExpertiseCommunityObjectivity

Color Intelligence

Autíčkář.cz anchors on a vivid Red (#ff3d00) as their primary brand signal, paired with Red (#ff704b), and accented by Red. The palette leans warm — inviting and energetic.

#ff3d00

Primary

#ff704b

Secondary

#ffb6a2

Accent

#fffefd

Background

#ffd7ca

Accent

#000000

Background

warm palette(6w/0c)Red · Orange

Typography

Headings set in Satoshi (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
SatoshiHeadingsSans Serif
Aa
Gambarinosecondary_headingSerif
Aa
arialBodySans Serif
Aa
var(--plyr-font-familyUISans Serif

Logo Anatomy

Autíčkář.cz uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Autíčkář.cz is authoritative and decisive, energetic and passionate, playful and witty.

Enthusiasm
90%
Confidence
80%
Humor
70%
Technicality
60%
Nostalgia
60%
Voice Person

first_plural

Reading Level

high_school

CTA Style

playful

Signature Words

autabenzíntestynovinkyautíčkář

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
facebookinstagramyoutube

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Autíčkář.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Autíčkář.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Bright Orange

Signature ColorSupporting

Used as the primary accent color throughout the website.

Consistency90%
WebsiteSocial
ActiveOccasional

Satoshi

Typography CodeSupporting

Used for headings, providing a modern and bold look.

Consistency80%
WebsiteSocial
ActiveOccasional

Vaše každodenní dávka benzínu

CatchphraseSupporting

Used as a tagline, emphasizing the daily dose of automotive content.

Consistency75%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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