AUTO BRANKA Praha
The Ruler“Novinky / Akce”
Serves Individuals and families seeking Škoda vehicles and related services in Prague and Náchod.
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
AUTO BRANKA Praha anchors on Green (#d4edce) as their primary brand signal, paired with Green (#80cc6c), and accented by Green. The palette leans cool — projecting trust and professionalism.
#d4edce
Primary
#80cc6c
Secondary
#fbfdfb
Background
#4ab82e
Accent
#aedea2
Accent
#429e3c
Accent
Typography
Headings set in Skoda next (a sans-serif — clean, modern, and optimized for digital), body in SKODA Next (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
AUTO BRANKA Praha uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, automotive.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
AUTO BRANKA Praha is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
stock, product, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Regional presence, headquartered in Prague, CZ.
CZ
Prague, CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#4ab82e
Dominant green color used for buttons and accents, reflecting the Skoda brand.
Skoda Next
The custom font reinforces the Skoda brand identity.
Winged Wheel
The Auto Branka logo features a stylized green wheel with wing-like shapes extending from it, suggesting speed and motion.
Social Media Intelligence
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