AUTO CB
The EverymanServes Individuals and families in the Plzeň region seeking new or used vehicles.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
AUTO CB anchors on a muted Blue (#ebf3f3) as their primary brand signal, paired with Red (#d31015), and accented by Red. The palette leans warm — inviting and energetic.
#ebf3f3
Primary
#d31015
Secondary
#cda8aa
Accent
#d85c5f
Accent
#64403f
Accent
#c52122
Accent
Typography
Headings set in trebuchet MS (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
AUTO CB is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
stock photography, product photography
mixed
full_color
flat
horizontal
rounded
balanced
Digital Footprint
active on 1 social platform.
Market Presence
Regional presence, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
regional
cs
AUTO CB is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AUTO CB. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Red Accent
The use of #da0001 red for buttons, links, and accents creates a consistent visual identity.
Czech Language
The website is entirely in Czech, targeting the local market.
Car Inventory Grid
The use of a grid layout to display car inventory is a consistent pattern on the website.
Social Media Intelligence
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