AUTO - CLASSIC Martin Jendřejek
The EverymanServes Individuals seeking affordable used cars and reliable auto services
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
AUTO - CLASSIC Martin Jendřejek anchors on a vivid Red (#ff0000) as their primary brand signal, paired with Red (#c60f0f), and accented by Gray. The palette leans warm — inviting and energetic.
#ff0000
Primary
#4d4d4d
Text
#c60f0f
Secondary
#cec8c9
Accent
#8b8385
Accent
#000000
Background
Typography
Headings set in SegoeWPBold (a sans-serif — clean, modern, and optimized for digital), body in SegoeWPRegular (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AUTO - CLASSIC Martin Jendřejek uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AUTO - CLASSIC Martin Jendřejek is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
FF0000
Used for key call-to-action buttons and highlights, providing a strong visual accent.
SegoeWPRegular
Used for body text, providing a clean and modern feel.
AUTO - CLASSIC Martin Jendřejek
Using the founder's name in the brand name.
Martin Jendřejek
The business is named after and features the founder.
Autobazar Red
The word 'Autobazar' is written in a bold, red font, creating a distinctive visual element.
Autobazar Red Text
The word "Autobazar" is written in a bold, red font, which is a distinctive typographic element.
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