Auto Fest
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Auto Fest anchors on a vivid Yellow (#f9cb0d) as their primary brand signal, paired with Orange (#764f15), and accented by Orange. The palette leans warm — inviting and energetic.
#f9cb0d
Primary
#764f15
Secondary
#e89d19
Accent
#b17b17
Accent
#212529
Accent
#cfe2ff
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in var(--bs-font-sans-serif) (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Auto Fest uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Auto Fest is authoritative and decisive, energetic and passionate.
third
middle_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Yellow
Used in the logo and as an accent color in the website design.
Auto Fest
Brand name and event identifier.
Auto Fest Font
The logo uses a bold, sans-serif font with a gradient from yellow to orange, and a slight 3D effect.
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