AUTO HARTMAN
The EverymanServes Individuals seeking affordable used vehicles
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
AUTO HARTMAN anchors on Blue (#b9d7e3) as their primary brand signal, paired with Blue (#64cbf0), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#b9d7e3
Primary
#64cbf0
Secondary
#08afe9
Accent
#0d0e0e
Text
#e1d9d6
Accent
#ffffff
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AUTO HARTMAN uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AUTO HARTMAN is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
AUTO HARTMAN is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AUTO HARTMAN. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Blue
Used in the logo and website header, specifically #b9d7e3.
Poppins
Used for headings, providing a modern and clean feel.
Montserrat
The website uses the Montserrat font family for headings and body text, giving it a modern and clean look.
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