AUTO HOREČKA - OPEL
The Everyman“Skladových vozů”
Serves Individuals and families seeking reliable and affordable vehicles.
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
AUTO HOREČKA - OPEL anchors on Orange (#d9ccad) as their primary brand signal, paired with Orange (#4d402e), and accented by Gray. The palette leans warm — inviting and energetic.
#2d2d2d
Text
#cbcbcb
Accent
#d9ccad
Primary
#4d402e
Secondary
#9e9e9e
Accent
#6f6f6f
Accent
Typography
Headings set in OpelNextW05-Bold (a sans-serif — clean, modern, and optimized for digital), body in OpelNextW05-Regular (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AUTO HOREČKA - OPEL uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, automotive.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
AUTO HOREČKA - OPEL is authoritative and decisive, cool and detached.
third
high_school
direct
Signature Words
Design Playbook
stock, product
natural
full_color
flat
horizontal
rounded
moderate
Digital Footprint
active on 3 social platforms.
Market Presence
Local market, headquartered in Ústí nad Labem, CZ.
CZ
Ústí nad Labem, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Dark Gray
Used for the background and text, providing a modern and serious look.
OpelNextW05
Used for headings and body text, providing a modern and clean look specific to the Opel brand.
Opel Blitz
The Opel logo features a stylized lightning bolt (Blitz) inside a circle, representing speed and progress.
Social Media Intelligence
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