AutoMartin
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
AutoMartin anchors on a vivid Blue (#009ba4) as their primary brand signal, paired with Blue (#006f75), and accented by Green. The palette leans cool — projecting trust and professionalism.
#009ba4
Primary
#006f75
Secondary
#002b2f
Text
#000000
Background
#4acaa8
Accent
#e4e4e4
Accent
Typography
Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AutoMartin uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AutoMartin is authoritative and decisive, energetic and passionate.
third
high_school
direct
Design Playbook
Digital Footprint
active on 5 social platforms.
Market Presence
Regional presence, based in XX.
XX
regional
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Auto Martin Font
The font used for the "AUTO MARTIN" text is a distinctive, bold sans-serif typeface with a slightly futuristic or modern feel.
Car Silhouette
The logo features a stylized silhouette of a car, suggesting speed and automotive design.
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