AUTO RACEK, a.s. logo

AUTO RACEK, a.s.

The Ruler

Nenechte si ujít vybrané modely Škoda s bohatou výbavou a atraktivní cenovou výhodou právě teď u AUTO RACEK!

Automotive·Car Dealership·est. 1911·auto-racek.cz
SKODANextW02ReliableProfessionalCustomer-focusedEstablished10/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

QualityServiceTraditionTrustworthiness

Color Intelligence

AUTO RACEK, a.s. anchors on Purple (#2b1c59) as their primary brand signal, paired with Blue (#0e3a2f), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#2b1c59

Primary

#0e3a2f

Secondary

#ffffff

Background

#9ca8af

Accent

#2a2c26

Text

#000000

Background

cool palette(2w/3c)Purple · Blue · Gray

Typography

Headings set in SKODANextW02 (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).

Aa
SKODANextW02HeadingsSans Serif
Aa
ArialBodySans Serif

Logo Anatomy

AUTO RACEK, a.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

modernclean

Brand Character

AUTO RACEK, a.s. is authoritative and decisive, energetic and passionate.

Confidence
80%
Enthusiasm
75%
Technicality
65%
Formality
60%
Urgency
55%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

ŠkodaautoRacekservisprodej

Design Playbook

Photography

stock, product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Hero Approach

image_carousel

Digital Footprint

active on 3 social platforms.

Social
youtubefacebookinstagram

Market Presence

Regional presence, based in CZ.

Origin

CZ

Market Scope

regional

Languages

cs

AUTO RACEK, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AUTO RACEK, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
modernclean

Brand Codes

Škoda Blue

Signature ColorSupporting

Used as a primary color, reflecting the Škoda brand.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

SKODANextW02

Typography CodeSupporting

Custom font associated with the Škoda brand.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Škoda Model Names

Naming ConventionSupporting

Prominent use of Škoda model names (e.g., Octavia, Fabia).

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Bird shape

Signature ShapeSupporting

A stylized bird shape is used as an icon in the logo.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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