Autodíly - Vrakování Jan Walter
The EverymanServes Car owners looking for affordable auto parts
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Autodíly - Vrakování Jan Walter anchors on a muted Blue (#b9c5d2) as their primary brand signal, paired with Blue (#2c323a). The palette leans cool — projecting trust and professionalism.
#b9c5d2
Primary
#2c323a
Secondary
#525555
Background
#959a9b
Background
#697373
Background
#fbfbfc
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Oswald (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Autodíly - Vrakování Jan Walter uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Autodíly - Vrakování Jan Walter is authoritative and decisive, technically detailed.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on jQuery.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Jan Walter
The business is named after Jan Walter.
Automotive Red
The color #cc0000 is used for key elements like buttons and headings.
Local Vrakoviště
Emphasis on being a local auto parts and vehicle recycling center in Plzeň.
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