AUTOCENTRUM ŠMUCLER s.r.o. logo

AUTOCENTRUM ŠMUCLER s.r.o.

The Everyman

Autocentrum Jan Šmucler | Dealer vaší auto-moto radosti

Automotive·Car Dealership·smucler.cz

Serves Individuals and families seeking new or used vehicles

CamptonReliableFriendlyApproachableCustomer-focused11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

TrustworthinessQuality ServiceCustomer SatisfactionProfessionalism

Color Intelligence

AUTOCENTRUM ŠMUCLER s.r.o. anchors on a vivid Red (#ff0000) as their primary brand signal, paired with Red (#ea2411), and accented by Red. The palette leans warm — inviting and energetic.

#ff0000

Primary

#ea2411

Secondary

#ebebea

Background

#e50031

Accent

#ffffff

Background

#000000

Background

warm palette(6w/0c)Red · Gray

Typography

Headings set in Campton (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
CamptonHeadingsSans Serif
Aa
Segoe UIBodySans Serif
Aa
Robotosecondary_headingSans Serif

Logo Anatomy

AUTOCENTRUM ŠMUCLER s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, dynamic.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

moderncleandynamic

Brand Character

AUTOCENTRUM ŠMUCLER s.r.o. is authoritative and decisive, energetic and passionate.

Confidence
75%
Enthusiasm
70%
Warmth
60%
Formality
50%
Technicality
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

AutocentrumŠmuclerautorizovanýprodejcemoto

Design Playbook

Photography

Product-focused, Lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Digital Footprint

active on 3 social platforms.

Social
facebookinstagramyoutube

Market Presence

Regional presence, based in CZ.

Origin

CZ

Market Scope

regional

Languages

cs

AUTOCENTRUM ŠMUCLER s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AUTOCENTRUM ŠMUCLER s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
moderncleandynamic

Brand Codes

#ff0000

Signature ColorSupporting

Bright red used for accents and calls to action.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

Campton

Typography CodeSupporting

Used for headings, providing a modern and clean look.

Consistency70%
WebsiteSocial
ActiveOccasional

Jan Šmucler

Founder FigureSupporting

The website is named after and represents the owner.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Šmucler logotype

Typography CodeSupporting

The logotype uses a distinctive, bold sans-serif typeface with a stylized 'Š' character.

Consistency90%
Website
ActiveOccasional

Circle-E icon

Signature ShapeSupporting

The logo includes a circular icon with three horizontal lines resembling the letter 'E'.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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