Autodoprava - Ivan Doskočil
The Ruler“Autodoprava Plzeň - Přeprava s hydraulickou rukou”
Serves Local businesses and residents in Plzeň needing transport services
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Autodoprava - Ivan Doskočil anchors on a muted Orange (#403930) as their primary brand signal, paired with Yellow (#1f2016), and accented by Blue. The palette leans warm — inviting and energetic.
#403930
Primary
#1f2016
Secondary
#bbcad7
Accent
#958871
Accent
#7bdcb5
Accent
#fbfafa
Background
Typography
Headings set in Libre Baskerville (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Autodoprava - Ivan Doskočil is authoritative and decisive.
first_singular
high_school
direct
Signature Words
Design Playbook
realistic, action
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
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Brand Codes
Libre Baskerville
Used for headings, providing a classic and reliable feel.
Autodoprava - Ivan Doskočil
Clear and direct naming, specifying the service and owner's name.
Autodoprava Plzeň
The company name is written in a bold, sans-serif font, with the word "Autodoprava" in a larger size than "Plzeň".
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