What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
AUTOKADO anchors on Red (#c12a2a) as their primary brand signal, paired with Blue (#d4dae0). The palette leans warm — inviting and energetic.
#c12a2a
Primary
#323232
Text
#d4dae0
Secondary
#000000
Background
#444444
Text
#5e6266
Background
Typography
AUTOKADO uses Lexend across both headings and body — a sans-serif — clean, modern, and optimized for digital.
Logo Anatomy
AUTOKADO uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AUTOKADO is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy Red
The brand uses a distinctive burgundy red color (#bc2d25) for buttons, links, and headings.
Lexend Sans
The brand uses Lexend as the primary font for body text and headings.
Tarif Naming
Services are named as 'tarifs' with descriptive names like 'bez starosti'.
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