What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
AUTO KELLY anchors on a vivid Yellow (#fdee00) as their primary brand signal, paired with Yellow (#434033), and accented by Yellow. The palette leans warm — inviting and energetic.
#fdee00
Primary
#434033
Secondary
#fcfcfc
Background
#8c8101
Accent
#615f2a
Accent
#aeab0a
Accent
Typography
Headings set in ArialRoundedMTBold, body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AUTO KELLY uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AUTO KELLY is authoritative and decisive, cool and detached, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
AUTO KELLY is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AUTO KELLY. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#fdee00
Bright yellow used for branding and highlighting key elements.
Open Sans
Used for body text, providing a clean and readable experience.
LKQ
Parent company acronym.
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