AUTOKEMP Babylon
The Everyman“Na ploše tři a půl hektaru postavíte stan, zaparkujete svůj karavan. V kuchyňce si uvaříte, umyjete si nádobí a po dlouhém dni v lese nebo u vody si dáte horkou sprchu. Na závěr dne si opečete špekáče”
Serves Families and budget travelers seeking outdoor recreation
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
AUTOKEMP Babylon anchors on Blue (#b3c9de) as their primary brand signal, paired with Blue (#2e6da3), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#b3c9de
Primary
#2e6da3
Secondary
#dde7f0
Accent
#5487b5
Accent
#7fa5c8
Accent
#ffffff
Background
Typography
Headings set in Open-Sans-Flex (a sans-serif — clean, modern, and optimized for digital), body in Open Sans Flex (a sans-serif — clean, modern, and optimized for digital). 7 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AUTOKEMP Babylon uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: nature, geometric, friendly.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
AUTOKEMP Babylon is warm and approachable, energetic and passionate, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
outdoor, natural, lifestyle
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on webnode.
Market Presence
Local market, headquartered in Babylon, CZ, communicating in 3 languages.
CZ
Babylon, CZ
local
cs, de, en
AUTOKEMP Babylon is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AUTOKEMP Babylon. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Sky Blue
Used for the background and design elements, evoking a sense of relaxation and vacation.
Metropolis
Used for headings, providing a modern and friendly appearance.
Ubytování v chatkách, karavanech, stanech i jen tak pod širákem.
Describing the different accommodation options.
More brands in Travel
Explore other brands in this industry to compare visual identities.
