Autokemp Orlice logo

Autokemp Orlice

The Everyman
Travel & Tourism·Campground·autokemporlice.cz

Serves Families and individuals seeking affordable outdoor recreation

Open SansRelaxingOutdoorsyFamily-friendlySimple11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

NatureCommunityAffordabilityRelaxation

Color Intelligence

Autokemp Orlice anchors on a vivid Green (#0bbe2c) as their primary brand signal, paired with Blue (#badbd8), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#0bbe2c

Primary

#badbd8

Secondary

#458fa9

Accent

#5ad370

Accent

#90dfa2

Accent

#fcfdfd

Background

cool palette(0w/6c)Green · Blue

Typography

Headings set in Kalam (a handwritten style — projecting personality and human warmth), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
KalamHeadingsHandwritten
Aa
Arialsecondary_headingSans Serif

Logo Anatomy

Autokemp Orlice uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Autokemp Orlice is warm and approachable, energetic and passionate, simply spoken and accessible.

Enthusiasm
85%
Warmth
75%
Confidence
65%
Formality
40%
Humor
30%
Voice Person

third

Reading Level

middle_school

CTA Style

playful

Signature Words

kempubytováníchatkypřírodaOrlice

Design Playbook

Photography

Nature, Candid

Lighting

Natural

Color Treatment

Natural

Icons

Flat

Navigation

Dropdown

Call to Action

Rounded

Spacing

Comfortable

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

Autokemp Orlice is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Autokemp Orlice. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

0bbe2b

Signature ColorSupporting

Bright green color used for accents and highlights, conveying freshness and nature.

Consistency80%
Website
ActiveOccasional

Kalam

Typography CodeSupporting

Handwritten-style font used for headings, giving a friendly and informal impression.

Consistency90%
Website
ActiveOccasional

Autokemp Orlice

CatchphraseSupporting

The brand name itself, used prominently throughout the site.

Consistency100%
Website
ActiveOccasional

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